Many would say that in a sense, Scandinavian Airlines was destined to succeed. This can be said because of their humble beginnings, although they didn’t begin as humble as many others have over the years. The airlines took shape when small, local airlines with Scandinavia put their forces together along with a Swedish investment partner. The advantages of the net results of existing assets gave way to unheard of benefits. Due to the already established infrastructures of the existing airlines and their pooled assets and resources, this airline was able to quickly get moving. This beginning was anything but a fluke as you can probably see from it’s apparent success.
The year 2006 yielded 42 billion Swedish Krona, or SEK for SAS. In that one year, they transported just over 25 million people around the world domestically. This one stat put the company on the top 10 list of airlines in Europe with a standing of #9. SAS attributes this success to smart mergers and acquisitions. Plus, they are a founding member of the Star Alliance Group which is an aviation consortium. As you can see their willingness to join forces amicably over the last 50 years or so, has been largely successful.
It should be noted that, as a rule, all airline companies favor dynamic and progressive investor and ownership portfolios. But this can be expected when you think about the challenges of the financial operations of these airlines. So, one more time, SAS went through more restructuring of their financial investment holdings and ownership in the 90s. Nevertheless, this didn’t stop SAS from adding other airlines to its acquisitions. They also bought 95% of Spanair, the 2nd largest airline in Spain, and Air Greenland. An agreement was reached with a Catalonian group in 2009 for SAS to divest more than 80% of its holdings in Spanair.
The current state of affairs for Scandinavian Airlines finds them continuing in the tradition of a global air passenger carrier. Two of the long-distance destinations of SAS are to Asia and North America. Almost all of the international destinations of SAS begin at their two main hubs in Stockholm and Copenhagen. SAS International is the division that handles the intercontinental traffic for SAS and employs slightly less than 1,000 people. The European Traffic Divisions of Sweden, Denmark, and Norway operate independently from the Scandinavian Airlines International-SAS Division.
Further air paths involve flights to Oslo, Norway as well as travel around Denmark. Despite the fact that the whole business has over 15,000 people employed with them, SAS DK doesn’t even have 3,000 employees. The story is quite similar with SAS Sweden since that country also has part ownership. Flights originating from Stockholm Sweden to European destinations plus domestic Swedish routes are the domain of operations. In the first half of the 21st century Scandinavian Airlines has grown into a reputable airline worth it’s weight in gold. This is due largely to the smart business efforts involving business partnerships. Throughout the company’s history, SAS has been and likely will always be, an aggressive competitor in the airline industry. However, they merge and otherwise form different kinds of partnerships whenever necessary. The airline industry has been known to be quite brutal, but SAS has weathered those storms and come out on top year after year for more than 6 generations since 1940 or so. It is important that we recognize the importance of the roles of some key figures in the life and survival of SAS who helped the company achieve and maintain financial stability.
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