In the not so distant past, there are several intriguing tales regarding the airline industry and Scandinavian Airlines is one that has had several ups and downs. If an airline can manage to stay in operation across many decades, than that attests to something worthy of note. Around the world, the airline industry is one of the most grueling and that is a straightforward justification.
Along with an array of stresses, you have to deal with very narrow profit margins. The aviation industry, overall, is united really close with and contingent upon national and international vigor of the economies. Airline business follows the business cycles in both boom and bust. Therefore with that said, let us review Scandinavian Airlines and gain knowledge of this distinctive company.
It only makes sense for Sweden, Denmark, and Norway to form the partnership that created SAS. The airline was launched in 1946, just one year after WW 2 ended. The era after the end of WW II heralded a new beginning for countries all around the world and, therefore, an association such as that between the airlines of these three countries would not be unexpected. It only took one month for the newly formed company to begin flight operations. In 1951, the SAS Consortium was created with the coordination of European operations as their prime mission. After the ownership share amounts were divided and attributed to each country, the individual countries divided their share 50/50 between their government and private investors.
Most airlines around the world have done this. They sought ways to expand and capture as much market share as possible. Taking care of business and eventually succeeding in their efforts to garner the domestic flight routes within Scandinavia was the end product. In order to accomplish this feat they simply gained either partial or full control of the smaller airlines operating in their domestic areas. Working hard to do the same around the world they were able to acquire Air Canada and the company that owned Continental Airlines.
The terrorist threats and 9/11 garnered massive changes involving security. To augment and bolster existing security measures the Swedish division of SAS implemented a biometric fingerprint identification system. This particular system is used within Sweden, though, since it was instituted by Swedish SAS. A positive match between luggage and the person who owns it is what the biometric system is used for. Since 2006, SAS Norway has also rolled out this system, however the airline makes it clear that use of this biometric ID system is strictly on a voluntary basis.
One component of this unified company is called SAS Braathens from Norway. Once called Scandinavian Airlines Norge, this unit was part of the previous four. The SAS Norge was the result of a name change from Braathens to Norge after a merger with SAS Norway. This process really was not confusing despite all of the controversy. The SAS Norwegian operations, as late as 2007, retains this configuration until present day. Every day flights within the country of Norway are still handled by Scandinavian Airlines Norge. Norway is no different than the other two SAS partner countries in that Norge handles outgoing international flights. As far as airlines go, Scandinavian Airlines has proven itself top notch in the 21st century. Creating tight partnerships with other airlines is a big part of the reason for their success. The company is aggressive and has been all throughout their history. For the good of the company however, they aren’t afraid to enter into agreements and partnerships that will benefit the company and it’s consumers. SAS has weathered some pretty tough storms since the mid 1940′s and yet they have persevered year after year. We must however recognize some of the key figures who where instrumental in the financial stability and longevity of this company.
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