EVA Air, pronounced “E – V – A,” is an Asian based international airline passenger carrier operating out of Taiwan. They made their debut in the late 1980s and continue to be a mostly privately owned airline. There are a variety of investors that have put millions of dollars into this company. Many different variations of the company slogans have been used effectively to build this business. Even though 20 years has passed, the slogan “Fly EVA Air and Feel the Difference” is still remembered. Slogans like “Sharing the World, Flying Together” are very memorable which is why they make them. This article will discuss some of the more intriguing aspects of this company.
It was the spring of 1989 when EVA Airways acquired their operations license so they could start running. Investing a significant amount of money, they pre-ordered over 25 airliners from McDonnell Douglas and Boeing. Interestingly, EVA was originally named, Evergreen Airways, but they obviously changed it early on. Around the same time, another company that was a cargo carrier was called Evergreen Airways. To ensure that their company and airline had a unique name, it was changed to the one it is now. This small sideline and deviation was quickly rectified and they started business from that point on.
After the turn of the century, EVA went full throttle trying to garner as much business as possible. Expansion requires enough airplanes and airliners to cover all of the business that you were going to want to do. Boeing’s 777-300ER planes, with long-range capabilities, made it possible for this company to quickly expand. Boeing 777 variants also became part of the fleet. The long-range aircraft and airliners were used to garner business from Europe and also the United States. Airbus A330-200 aircraft were also used for Asian-based destinations.
1990 was a pivotal point for EVA as they begin to require more long-haul airliners for international flights. Getting Boeing 747-400 airliners was a major step forward for this company in establishing flights to Los Angeles. They actually have premium economy class cabins on their flights which is something that many airlines do not have. Travelers were treated to increased choices in regard to entertainment while flying. Traveling accommodations were a must-have features that regular customers wanted from this airline. 1993 was the year of expansion for this company adding Vienna, Austria and Seattle, Washington as destination points.
From being deliberate in their though processes and being clever in their planning, EVA Air has had the ability to keep showing what is doable. They became authoritative in the beginning of the 1990′s with several major alliances and final mergers with littler airline companies. Conversely, EVA continued on being the name of the conglomerate that took over some other airlines. It still took them some years before they displayed their first profits, even though they had to make some major cost-saving changes in the beginning of the twenty-first century. For Taiwan’s own airline, the end of the first decade of the 2000′s makes things look really good and positive.
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